How to Sell Your Jewelry: Get the Best Value with an Expert on Your Side

Jewelry often holds more than monetary value, it may be tied to memories, milestones, or family heritage. Whether you're downsizing, managing an estate, or simply ready to let go of a piece you no longer wear, selling your jewelry can be a smart financial move, but only when done right. From diamond rings to vintage watches, the resale jewelry market is full of opportunities and pitfalls. That’s why understanding your options and having a qualified expert on your side, can make all the difference.

With the right information, however, the process can be smooth, informed, and even empowering. This guide walks you through how to prepare, price, and choose the best avenue to sell your fine jewelry.

Step 1: Understand What You Have

Before you can sell your jewelry, you need to identify what it is—and what it isn’t. Key questions include:

• Is it made of real precious metals? (14K gold, platinum, sterling silver, etc.)

• What gemstones are involved? (Natural diamond? Lab-grown? Synthetic sapphire?)

• Is it a branded or signed piece? (Cartier, Van Cleef, Tiffany & Co., etc.)

• Does it have vintage, antique, or estate value?

Knowing these facts helps you avoid underselling an item that might be worth more than it appears.

Step 2: Get an Independent Appraisal or Evaluation

While not always required, getting an unbiased appraisal or written evaluation from an independent professional can be a smart step. This provides:

• A baseline value to compare against offers

• Clarity on market value vs. liquidation value

• Insight into stone quality and metal purity

• A professional’s perspective on where to sell

An appraisal is especially helpful if you plan to sell to private buyers, go through consignment, or consider auction. Just remember that retail replacement value is often different from what you’ll receive in a resale transaction.

Step 3: Choose Your Selling Method

Not all selling methods are created equal. The best option depends on what you’re selling, how fast you need to sell, and how much effort you're willing to put in.

Step 4: Consider Working with a Jewelry Broker

If your item is valuable, complex, or you’re simply unsure where to begin, working with a jewelry broker may be your best option. A broker is a professional who:

• Represents your piece in the appropriate resale market

• Leverages their industry network to find serious buyers

• Negotiates on your behalf for fair offers

• Guides you through contracts, payments, and logistics

Brokers typically charge a commission based on the final sale price, but in many cases, the added value they bring far outweighs the fee—especially for large diamonds, branded jewelry, and fine watches.

Step 5: Review Offers Carefully

Once offers start coming in, don’t be afraid to:

• Ask for time to think it over

• Request documentation or receipts

• Compare against your appraisal

• Decline offers that feel too low or rushed

Keep in mind that emotional attachment can sometimes cloud judgment. If you're unsure, getting a second opinion or waiting for a better buyer is always an option.

Final Thoughts: Take Your Time, Know Your Value

Selling your jewelry isn’t just a transaction—it’s a process. From understanding what you have to choosing the right selling channel, every step you take toward being informed helps ensure you don’t leave money on the table.

Whether you go it alone or partner with a qualified broker, knowledge is your best asset.

Accredited Senior Gemologist, AGA